OTTera Partners with ThinkAnalytics to Enhance Personalization and Drive Revenue Growth
OTTera, a leading provider of end-to-end OTT and FAST channel solutions, proudly announces its strategic partnership with ThinkAnalytics, a global leader in advanced content discovery and viewer 订婚 solutions. 通过这次合作，OTTera将
洛杉矶，加州(2024年4月25日)
OTTera Partners with ThinkAnalytics to Enhance Personalization and Drive Revenue Growth
OTTera, a leading provider of end-to-end OTT and FAST channel solutions, proudly announces its strategic partnership with ThinkAnalytics, a global leader in advanced content discovery and viewer 订婚 solutions. 通过这次合作，OTTera将l integrate ThinkAnalytics' ThinkFAST AI scheduler and ThinkAdvertising into its software, empowering customers to unlock new levels of operational efficiency and revenue growth across FAST channels and OTT apps.
By harnessing ThinkAnalytics' cutting-edge AI technologies, OTTera will revolutionize content scheduling and advertising strategies, delivering unparalleled value to its customers. ThinkAnalytics' ThinkFAST AI scheduler utilizes sophisticated algorithms to optimize content placement, ensuring that viewers receive the most relevant and engaging programming tailored to their 首选项. ThinkFAST’s integration will personalize the viewing experience for OTTera’s users based on their demographics, 首选项, 以及之前的观看行为.
此外, 与ThinkAdvertising, OTTera will leverage audience intelligence and content understanding to deliver hyper-targeted advertisements, 为客户创造最大的收益机会. By combining audience insights with personalized advertising strategies, OTTera will enhance the viewing experience while driving substantial revenue growth for content providers and advertisers alike.
"Aligning ThinkAnalytics’ deep capabilities with OTTera's strategic offerings across OTT and FAST yields a rich toolkit for publishers to maximize yield from their libraries, quickly scale out targeted FAST channels and end user experiences within applications and beyond, 一切都着眼于发现, 订婚, 盈利和留存率,克雷格·麦克尔唐尼说, OTTera的首席技术官.
"I am delighted that ThinkAnalytics is forming this partnership with OTTera. The ThinkAnalytics product set integrated into OTTera’s applications will bring huge efficiencies and value to OTTera’s customers. Meeting at the NAB Show was the perfect opportunity to realize our synergies and agree terms to our collaboration,马克·奥尔德里奇说, ThinkAnalytics首席执行官.
成立于2017年, OTTera is a leading white-label service provider specializing in seamless content distribution and 货币化 across all platforms and devices. With a comprehensive suite of products and services that offers development, distribution & 货币化. From highly customizable streaming applications with rapid speed-to-market capabilities to certified playout for FAST channels on global platforms, OTTera ensures dynamic content delivery solutions. With a strategic presence across multiple countries, our dedicated team is committed to providing unmatched support, optimizing our customers' growth at every step. OTTera powers more than 600 live applications and distributes more than 2,全球有000个FAST频道. Our diverse options are tailored to meet customers' unique needs in a cost-effective manner.?
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ThinkAnalytics is the world leader in AI-based content discovery and viewer analytics with its Think360 product suite, 是什么使视频服务提供商得以实现, 工作室, 广播公司, and media companies to deliver personalized experiences to their users. Delivering content discovery and viewer insights to over 85 service providers serving approximately 475 million subscribers in 47 languages with 8 billion recommendations per day, ThinkAnalytics is the largest independent content discovery platform. 客户包括Liberty Global, 沃达丰(Vodafone), 德国电信, DirecTV, 索尼影视娱乐(SPE), 贝尔媒体, BritBox国际, Crunchyroll, 阿斯特罗, Intigral, MBC, OSN, Proximus, 罗杰斯, 天空墨西哥, 塔塔玩, 阿兰, 和新传媒.
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